The SocialToo Blog

August 24, 2009

SocialToo Status – Your Central Hub for Posting to Facebook and Twitter

Filed under: Announcements — Tags: , , , , , , — Jesse Stay @ 10:00 am

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Facebook has long been one of the best places to connect with family and friends and update what you are doing. Now, new tools and communities have grown, such as Twitter, and you may want to update your friends on those networks as well. It has become simply too difficult to manage all this from Facebook, that is until now.  Today we’re announcing SocialToo Status.

SocialToo Status makes Facebook your central hub for posting updates to the networks you belong to. Via a simple app you install on your Facebook profile and home page, you can now use your existing status update box (or “Publisher”) in Facebook to share your updates to Twitter, any Facebook Fan Page you manage, and even your own personal wall – on a post-by-post basis.  This new tool enables you to control who sees your updates, when you want, for every single status update you publish to Facebook.

When you publish via SocialToo Status, your updates appear in your personal stream, along with a link to each destination we also sent the status update to.  This helps promote your other Facebook Pages and Twitter account, and gives others a sense of whom else you are speaking to.  The little green SocialToo quote icon with each post also helps your status updates stand out – we do no promotion of SocialToo in your updates so it looks just like a normal status update.  Our goal is to do all we can to help promote discussion for each post you publish, and at the same time give you the control in a single interface to tell where those updates end up.  We think that’s pretty powerful!

Here’s how you get started – it’s actually quite simple:

  1. Go to http://socialtoo.com and click on the “Facebook App” link in the upper-right corner – you’ll want to hit “allow” on the prompts it asks you so we can properly publish status updates to your stream.
  2. Once the app is added to your account, you’ll notice on both your home page and profile page (you can update from either location) a new green SocialToo Status quote icon in the “attachments” section.  You’ll probably have to hit the down “more” arrow to get to it. The more you use it, the more likely it will appear outside that drop down in the future!
  3. Click on the green quote icon, and a new SocialToo Status-branded Publisher will appear.  Congrats – you’re all set up!

If you have not yet associated your Twitter account, a “sign in with Twitter”  button will show up in the new SocialToo Status Publisher.  You’ll want to click on that and associate the Twitter account to publish to from Facebook.  It will only go to this account when you check the box (you’ll see this in a bit).  Also, if you want to publish to the Facebook Pages you administer, just go to the link in the new publisher box that it prompts you with, and approve each Page you want to publish to.

Now, every time you send an update to Facebook, click on the little SocialToo Status green chat icon, select Twitter and/or the Facebook Pages you want it to go to (or none of them), and it will go to each one you select.  The power of Facebook Status updates are in your hands now with SocialToo Status.  Let us know what you think!

You can see the full howto with screenshots at http://apps.facebook.com/socialtoo/status.  This is only the beginning!

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August 2, 2009

There’s an App for That

Filed under: Announcements,Status — Tags: , , , , , — Jesse Stay @ 5:09 pm

Swiss Army KnifeHalf of SocialToo’s focus has always been to reduce the spam and clear out the noise for you on the Social Networks you belong to. Recently, a trend has been to unfollow everyone on your followers list and start fresh.  Many people are reporting this has cleaned up things for them and made their life much easier so they could more effectively listen to the conversation.  We support that decision – we are not an “auto-follow company”.  We’re an analytics and anti-spam through social tools company, so auto-follow is only one of the features SocialToo offers.  For those that want to unfollow everyone they follow, yes, there’s an app for that, too.

To unfollow everyone you follow, just go to your Preferences tab, make sure you’re logged into Twitter, and purchase the item, “Unfollow EVERYONE you’re currently following?”.  It’s a one-time only $25 charge and you can run it for free as many times as you want after that. In under 5 minutes, your entire list will be unfollowed.

unfollow all option

There’s more. If you like to auto-follow but don’t like auto-dms, we offer options for that as well.  If you see an auto-dmer, go to the “Unfollowing Preferences” link on your Preferences page, and be sure to blacklist them.  Then, enable the unfollow filters on that page to automatically unfollow those that meet your criteria for auto-dmers. Power by the masses will keep the auto-dmers out.  In addition, we’ll automatically send a request on your behalf to TweetLater’s @optmeout to keep their auto-dms from hitting your inbox if you select the checkbox on your Preferences page.  Anyone you don’t want it to unfollow, just add them to your whitelist.

Of course, you’ll want to tell others about this so more people are marking spammers and auto-dmers as such. Please send out a Tweet to your followers, letting them know about these features and maybe pointing them to this blog post.  In addition, starting today, we launched a way for you to invite your Facebook friends as well.  If you are logged in via Facebook (just click the connect via Facebook button), you’ll see an “Invite Friends” link at the top.  Click that any time and you’ll be presented with a list of all your Facebook friends, giving you the option to invite them to use SocialToo.

Invite friends

Starting this week, I’m going to be focusing on even better filters for SocialToo auto follow.  Expect to see filters around allowing you to auto-unfollow people that DM you with DMs that contain certain keywords.  Expect to see ways to auto-unfollow people with certain keywords in their bio, or with default avatars, or even with certain words in their username.  It’s time to put an end to spam on Twitter, and SocialToo is going to do all we can to help you out in this process.  Yes, we have an app for that, too.

Jesse Stay
CEO, SocialToo.com

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