2009 was a great year for SocialToo! Besides becoming profitable in 2009, we saw over 50,000 of you join the service, and near 3,000 of you purchase our valuable tools for managing your Facebook and Twitter streams. Traffic peaked at around 150,000 page views and we’re not even a page-view generating site! (most our traffic happens on the backend where we process your social stream) We saw coverage from blogs like Mashable and TechCrunch and ReadWriteWeb and even the New York Times, and that coverage continues to share the word of what we offer with more people. We introduced DM filters and the ability to clean up your stream, making us the first, and one of the only services to make Twitter and the Social Streams you belong to cleaner places.
We’ve been able to do this all with just one-time purchases on the services we offer. While we don’t anticipate that being the only business model for us forever, we do appreciate your support, and we hope to keep a cheap, easy option available for everyone. Each and every one of you has helped us grow, and keeps us releasing new and better features to complement the experiences you have on the Social Web. We know you like the service, as most of our traffic comes from word-of-mouth referrals from people like you. Because of this we’re enabling one more feature for the New Year so you can give this gift to others. Now you can purchase SocialToo features for your friends!
Starting now, if you click on the “Track” link in the bottom of the home page before you login (do you like our new design?), you’ll see a popover appear. Just enter the Twitter username of anyone you want to purchase the daily stats e-mail for, pay the $20 through your Paypal account, and voila, when you’re finished just tell that person you created an account for them. Even if they don’t yet have a SocialToo account, the next time they log into SocialToo through Twitter they’ll see the feature you purchased for them.
We want you to be able to share our best features with others. The one-time services for life will be there for life, so why not buy one for a friend or coworker or two? As of the moment this is only available for our daily stats e-mails that show who followed you and who stopped following you on Twitter the day before. We’ll be adding the ability to add our other services as gifts very shortly, so keep watching.
2010 is the year SocialToo is going to fly! My hope is, with your support, we can push it further and far beyond what we accomplished in 2009, and continue to bring more useful features to you enabling you to automate better, track better, and most importantly, clean up your stream better. So if you haven’t thought of it before, think about someone you think that could use the service and share with them this excellent gift for the New Year.
I’d like to wish you all a Happy and Prosperous New Year! This definitely won’t be the last time you hear from me.
Jesse Stay
CEO, SocialToo.com
